Alpha Bike



Alpha sells its bikes and components exclusively on its website. A team of enthusiasts, all cyclists in various disciplines, welcome you to the official showroom at the foot of Alpe d'Huez, the land of cycling legends.

About : Alpha Bike

Alpha: enter the ultralight world.


** Technology
The bikes and components are designed in state-of-the-art Asian factories. Alpha only works with reputable manufacturers with top of the range production lines. Each product is tested and validated to push the limits of the materials used in the development of the bikes and components. The frames and wheels are equipped with the latest technologies available on the market. It is these technologies, often inconspicuous, that give Alpha bikes their top performance.

** Reliability
All products meet the strictest European standards, certified to EN 14766:2005 / EN 14781:2005. Each component is chosen to meet the requirements of its specific discipline. Tests are carried out to assess the components before they are referenced and to offer the very best to riders. The bikes are designed without compromise, entirely in France by the Alpha team. The brand uses only high quality varnishes on the frames, ensuring resistance to abrasion, impact, gravel and UV rays.

** Lightness
As lightness is the main feature of a top-of-the-range bike, Alpha strives to reduce all superfluous weight. Every component is designed to save a few grams, without compromising reliability or performance. The website presents the complete range of bikes and components that are among the lightest in the world.


** ALPHA sells its bikes and components directly and exclusively on the website This means that there are no intermediaries between you and the brand, so prices are very competitive. You can see all the models in the range, view the details and technical specifications. Orders are then placed directly online, with secure payment. You are informed in real time of the availability of your bike. Once the order is placed, your products will be delivered directly to your home with online tracking available.

** Alpha offers its customers a permanent factory direct price. Prices are always very competitive.

** The site is open 24/7 and Alpha staff are on hand Monday to Friday from 10am to 7pm by phone to answer your questions. You can view our entire range and configure your own custom bike in complete peace of mind, without the pressure of a salesperson.

** Alpha offers both standard bikes with equipment pre-determined by our technical services, and custom bikes configured directly by the customer. The configurator gives you the opportunity to decide yourself which equipment you want for your bike. You choose the frame, the colour you like, the wheels, the group and the size. For those who don't want to configure the bike themselves, Alpha offers a number of assembly suggestions, created by its technical services.

** Almost the entire range of bikes and components is available in 6 different colours. This unique choice allows you to buy products that perfectly match your image and will make you the envy of your cycling group!

** The ALPHA experience doesn't end when you receive your bike. You get a 3 year warranty on all bikes and frames. Components and wheels are covered by a one year warranty. This warranty also includes excellent after-sales service for all customers. In case of a problem with a component, even if the warranty has lapsed, Alpha will help you get a replacement part at a preferential rate. If the warranty still applies, these parts will be supplied at no extra cost.

En bref



  • Online shop


From 22/12/2023 to 20/03/2024
Opening hours on Tuesday, Wednesday, Friday and Saturday between 10.30 am and 6 pm.
Closed Monday, Thursday and Sunday.

From 21/06 to 30/06/2024
Opening hours on Tuesday, Wednesday, Friday and Saturday between 10.30 am and 6 pm.
Closed Monday, Thursday and Sunday.

From 01/07 to 31/08/2024
Opening hours on Tuesday, Wednesday, Friday, Saturday and Sunday between 10.30 am and 6 pm.
Closed Monday and Thursday.

From 01/09 to 30/09/2024
Opening hours on Tuesday, Wednesday, Friday and Saturday between 10.30 am and 6 pm.
Closed Monday, Thursday and Sunday.


Means of payment

  • Bank/credit card
  • Paypal